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Content marketing is crucial for hyper-growth SaaS companies

97% of marketers say that content marketing is a key part of their overall marketing strategy. However, 65% of marketers find it challenging to produce engaging content. Search engine optimized content is vital to attracting qualified prospects and turning them into leads that convert.

Here is how Growfusely can boost your SaaS company’s organic growth:
  • Create SEO-friendly content for each stage in your marketing funnel.
  • Establish yourself as a credible voice within your target audience via quality content.
  • Position yourself as a thought leader in your niche through authoritative content.
  • Distribute your content to reputable publications within your niche.
  • Get qualified prospects to your website that become leads.
  • Outperform your competitors by placing yourself higher for desired keywords.
  • Deliver the best on-site experience to your visitors by getting your technical SEO right.
  • Build a scalable organic lead generation pipeline tailored for your business.

How we improve your SaaS brand‘s organic visibility, traffic, and sign-ups

SEO to reach a wider audience

Reaching a wider audience will get diverse traffic to your website which will help you discover new niches. Here is how our search engine optimization process will help you achieve that.

  • Technical SEO

    We improve your website’s core vitals and architecture that will help you deliver a great on-site experience to your visitors.

    What you’ll get
    • Setup your GSC and GA4 profiles
    • Actionable strategy to enhance your page experience
    • Improve your technical SEO for better ranking
    • Site audit reports for better crawlability and indexability
  • On-Page SEO

    Our content experts will make the content on your website SEO friendly to make it more engaging for your readers and friendly to crawling bots.

    What you’ll get
    • Content improvement suggestions
    • UX improvement tips for your SaaS website
    • Backlink audits and steps to undo any damage that
    • Actionable technical SEO suggestions
    • Refurbished meta-tags for your readers
    • Properly structured content to ensure scannability
  • SEO Audit

    We analyze your website’s structure and give you actionable insights based on that to improve your website’s search engine friendliness.

    What you’ll get
    • Website UX improvement suggestions
    • In-depth backlink audits and steps to improve your backlink profile
    • Technical SEO improvement measures
    • Optimized on-page meta tags for readers and search crawlers
    • Improved content structure
  • Link Building

    We will work to get your SaaS website mentioned in popular domains in your vertical that will improve your credibility and get you better traffic.

    What you’ll get
    • Customized link building plan
    • Placement in authoritative domains
    • Increased domain rating
    • Greater brand awareness for your SaaS
    • Organic backlinks from various publications within your industry
  • Website SEO Migration

    We will shift your SaaS website from one infrastructure to another without any impact on your website’s SEO.

    What you’ll get
    • Help with SEO processes pre and post-migration
    • Website migration without SEO performance loss
    • Content maintenance of website post-migration
    • Detailed SEO audits and suggestions
  • Enterprise SEO

    We build customized SEO strategies for enterprise SaaS companies that will rank them above their competitors for every product in their niche.

    What you’ll get
    • Actionable on-page and technical SEO roadmaps
    • Analysis of competitors’ SEO profile
    • SEO friendly content
    • Content marketing strategies
    • Keyword optimization of your website
    • Keyword optimization of your website
  • Custom SEO Needs

    We can build action plans for all of your custom SEO needs, including link building, content writing, and technical SEO.

    What you’ll get
    • SEO-friendly content for each stage of the funnel
    • Keyword optimization for your website
    • Keyword optimization for your website
    • Landing page improvement suggestions

See how we’re scaling the organic visibility of SaaS brands

Mind the Graph increased its Organic Traffic by 217% Within 6 Months through Content Marketing and SEO

See how we revamped their SEO structure, built a coherent content plan, and got quality backlinks to level up their online presence.

Content marketing to drive product demand

The content on your website relays your value to your target audience. In other words, your content is responsible for selling your product. Content marketing consists of steps that get your content in front of your target audience. Here is how we can help you market your content to drive your product’s demand.

  • Content Strategy

    We will analyze your position in your vertical to build a content strategy with the sole aim of getting a more qualified audience to your SaaS website.

    What you’ll get
    • Actionable content plan for your SaaS website
    • High-quality content in your brand language
    • Comprehensive content calendar
    • SEO friendly content delivered regularly
    • Resources that educate and motivate your audience
  • Content Creation

    We will create SEO-friendly content that will rank higher on the SERPs for the relevant keywords.

    What you’ll get
    • Landing page
    • Long-form blog posts
    • Detailed listicles
    • Email drip campaigns
    • Original research and whitepapers
    • Infographics
    • How-to guides
    • eBooks
  • Content Distribution

    Our years of experience in the industry have helped us build long-term partnerships with many publications. We will distribute your content to those publications to increase your visibility.

    What you’ll get
    • Blogger outreach
    • Social media influencer outreach
    • PR and media outreach
    • Distribution through guest posts
    • Mentions in niche communities and forums
    • Paid ads
  • Thought Leadership

    We can place you in trusted blogs and forums and establish you as a voice of authority and innovation within your niche.

    What you’ll get
    • Personal blog management
    • Guest contributions to authoritative publications
    • Media placements
    • Interviews through emails and podcasts
  • Content Audit and Maintenance

    We keep a close eye on the industry trends to keep your on-site content updated. This will ensure your content’s relevance and will keep getting traffic to your website.

    What you’ll get
    • Regular content updates across the funnel
    • Keyword optimization for new search terms
    • Trending content recommendations
    • Growth-focused content analysis

See how we’re scaling the organic visibility of SaaS brands

The Content-Driven SEO Strategy Helped JetOctopus Double Its Organic Traffic in 10 Months

See how we collaborated with SEO industry thought leaders to produce expert-led long-form guides, and helped scale their organic traffic and link acquisition.

Digital PR to increase discussions surrounding your brand’s value

A better reputation is more likely to give you more customers for the same marketing efforts. We will make sure that your brand name is synonymous with value, credibility, and quality. Here’s how we do it.

  • Public and Media Relations

    We will craft and distribute messages that highlight how your SaaS brand is better than your competitors. This messaging will make a lasting impact on your audience’s mind and set you apart from the rest.

    What you’ll get
    • Press coverage from respectable publications
    • More brand awareness
    • Respectable position within your vertical
    • High-quality, focused, and engaging storytelling
    • Timely reports on your brand’s growth
  • Media and Influencers Relations

    We will reach out to influencers who will be sharing your brand message with their fans. As a result, you can reach a diverse audience and can discover new niches.

    What you’ll get
    • Business partnerships with influencers
    • Gaining followers from their fan base
    • Organic backlinks from popular domains
    • Email interviews to share your story
    • Interviews that expand your reach
  • Thought Leadership and Executive Visibility

    Our experts will increase the visibility of your brand message by helping you collaborate with authoritative publications.

    What you’ll get
    • Permanent backlinks from trusted domains
    • Guest post contributions to publications in your vertical
    • Interviews, podcasts, and influencer mentions
    • Social media and reputation management
  • PR Planning and Ideation for Different Activities

    We will keep a close eye on the PR activities within your industry and continue to keep you in the news through innovative strategies.

    What you’ll get
    • Product announcements
    • Reaching new audience segments
    • Founder story coverage
    • Email, Podcast, and video interviews
    • Reputation management stories
    • Quoted mentions

See how we’re scaling the organic visibility of SaaS brands

20+ Organic PR Stories that Cemented Document360’s Position as an Industry Leader

We land strong brand mentions and product placements from high-authority platforms in your niche.

A snapshot of B2B SaaS PR coverage we secure

Check out how we helped Saravana Kumar — the founder and CEO of Document360 — earn powerful PR coverage for his SaaS business and build his thought leadership

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Saravana Kumar
Founder and CEO of Document360
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EAT-driven link building to earn quality backlinks

Link building is one of the best investments you can make from an SEO standpoint. Our SEO experts will get your SaaS website backlinks from respectable domains which are trustworthy in your vertical. Here is how we do it.

  • Backlink Audit

    We take a deep dive into the current backlink profile of your SaaS website and fix issues before creating and executing a new strategy.

    What you’ll get
    • Analysis of your current backlink profile
    • Manual analysis of the quality of backlinks
    • Toxic backlinks to disavow from GSC
    • Evaluation of anchor texts
    • Link-cleanup tips
  • Link Building Strategy

    We will create a customized link building strategy for your SaaS website aimed at getting you more visibility and authority.

    What you’ll get
    • Complete analysis of your current link building strategy
    • Evaluation of your competitors’ backlink strategy
    • Suggestions for your existing link building strategy
    • List of target landing pages you should link to
    • Long-term link building strategy
  • Link Building Consulting

    Our experts will explain the pros and cons of your current link building strategy and provide their recommendations on how you should proceed.

    What you’ll get
    • Audit your SaaS website’s backlinking strategy
    • Analysis of your website’s backlink profile
    • Regular link building reports
    • Recommended targeted pages
    • SEO friendly anchor text distribution
    • Collaboration with your in-house team
  • Thought Leadership

    We will get your C-level executives mentioned in and interviewed by reputed publications which will cement your position in your industry.

    What you’ll get
    • A detailed PR plan that will feature your C-suite executives
    • Research the in-demand topics that match your expertise
    • Collaboration with editors and publishers
    • Publishing content that aligns with your executive’s vision
    • Outreach strategy that generates ROI-positive backlinks
  • Content-Led Link Building

    Our team will collaborate with subject matter experts from your industry to create high-quality content which will get you mentioned in authoritative publications.

    What you’ll get
    • Content suggestions
    • Optimized landing pages
    • Strategy for backlink acquisition
    • Monthly and quarterly reports
  • Outreach-Led Link Building

    Our outreach team will contact reputed bloggers and influencers within your industry to get you ROI-positive mentions.

    What you’ll get
    • A custom outreach and link building plan
    • Relevant publications and sites to outreach to
    • Unique personal outreach messages
    • Communications management
  • Link Building for Agencies

    We also work with link building agencies and consultants by helping them to boost their clients’ ranking in the SERPs for relevant keywords.

    What you’ll get
    • An actionable strategy for your SaaS clients to acquire links
    • A white label link building campaign
    • Collaboration with the in-house team for link building
    • End-to-end client communication
    • Detailed monthly and quarterly reports

See how we’re scaling the organic visibility of SaaS brands

How Growfusely Built 250+ High-Authority Links for Whatfix

See how we helped Whatfix land high-quality links from authoritative publications in their niche with our content-led link building approach.

Content creation and creative services to enhance your storytelling

We write, publish and market SEO-friendly, engaging content that gives value to your target audience.

Blog Posts

An average SaaS blog gets 1,800 visits per month, and we help your SaaS website get more traffic by writing blog posts that rank higher in the SERPs.

Infographics

We design entertaining, data-backed, and informative infographics that solve users’ problems and provide them with actionable insights based on their buyer’s journey stage.

How-To Guides

To educate, entertain, convert, and retain your SaaS subscribers. We create in-depth, easy to follow, step-by-step how-to guides that help them solve their problems.

Checklists

Checklists help your prospects complete tasks fast. We create checklists that help your audience solve problems that matter.

eBooks

eBooks are a great way to give value to your audience and get leads. We can ideate, research, structurize, write, design, and distribute eBooks for your SaaS business.

White Papers

We research, plan and develop white papers that can be readily understood by not just industry experts but also by beginners who have no idea about the industry.

Newsletters

We will help you deliver value to your leads consistently and nurture them into customers via well-crafted newsletters.

Use Cases Pages

Your audience should be aware of the vast array of applications that your SaaS product has. We will help you create content that relays this message.

Case Studies

Show your expertise to your target audience by showing them what you have already done to help your existing clients. We will help you build case studies that will convince and convert your leads.

Product Reviews

As 9 out of 10 people read reviews online before making a purchasing decision, we help you develop product reviews and articles that give a detailed rundown of what your SaaS product means to its customer base.

Guest Post Content

We will get high-quality content pieces published on authoritative websites that will earn you relevant contextual backlinks and visibility within your industry.

Comparison Pages

We show your target audience what sets you apart from your competitors by comparing your services against them.

Landing Pages

We create landing pages that talk with your target audience and relay your value proposition properly so that they become leads.

Glossary Pages

We develop glossary pages that rank and help your prospects with understanding technical know-how and relevant terms about anything specific in your vertical.

Interactive Content Assets

We go the extra mile to develop stunning interactive content assets and research layouts, design wireframes, and bring them to life with coding.

Journalistic Style Expert-led Content

We learn about your industry and reach out to the experts within to get their opinion about the trends. Then we proceed to create and distribute high valued, unique articles that earn exponential backlinks and social shares.

Product and Features Pages

We have helped our clients wireframe, design, and develop conversion-centric product and features pages that bring results.

Alternatives-to Pages

We let your audience know that you are a much better alternative to your competitors when the same problem statements are considered.

Pillar and Cluster Pages

We will create your content calendar with pillar-cluster ideology. This way, every content piece is strategically interconnected to each other for better rankings and engagement.

Thought Leadership Content

We help you build a thriving audience and online visibility through thought leadership pieces that go under your byline.

Get a glimpse of what we design for our clients

From lead magnets and landing pages to infographics and interfaces,
we help SaaS brands create visual assets that convert.

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Project Timeline

  • 1
    Introduction Call

    We will assign a dedicated account manager that will work with you to understand your SaaS business requirements.

  • 2
    Planning

    After the introduction call, our strategists will create a customized plan for you with time-bound deliverables.

  • 3
    Regular Updates

    Our marketers and managers will keep you in the loop and provide you with real-time updates about content ideas, drafts, and any other details you need.

  • 4
    Onboarding Call

    In the onboarding call, we will work with you to finalize the bespoke strategy with deliverables and a reporting structure. We will also let you know who will be working on your project and the point of contact.

  • 5
    Monthly and Quarterly Catch-up Calls

    We will get together at regular intervals (monthly or quarterly) to discuss current progress, future plans, and potential refinements that will drive optimal results.

  • 6
    Final Review Call

    At the end of the campaign, we will share a comprehensive report that contains all the details such as deliverables sent, goals achieved, and future optimization plans.

  • 7
    Exit Call

    In the exit call, we will completely hand over all of the digital assets that we had access to while working on your growth project if you wish to discontinue our services.

  • 8
    Retainers

    Over 80% of our clients are retainers as we design customized content marketing and SEO campaigns for them which help them achieve their growth goals.

Why Growfusely

We will understand your SaaS business model and your industry, then collaborate with your internal team to attain (and exceed) your growth goals.

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Worked with 40+ SaaS Brands

Through strategic content marketing, we have helped dozens of SaaS businesses across verticals grow their search engine visibility and referral traffic. In other words, we are pros at helping SaaS companies grow.

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A Reliable & Dependable Crew of 30+

Our teams are fond of everything related to SaaS growth. We value transparency and work with complete dedication to make sure your business gets the boost it needs.

Relationships with 1000+ Publications

We have been in the SaaS SEO game for a while (over a decade). During that period, we have established long-term relationships with more than a thousand authoritative publications.

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Your Outsourced SaaS Marketing Team

With Growfusely, you will get your own dedicated marketing team. From technical SEO to link building outreach, we will manage all of your SEO processes.

Choose how you work with Growfusely

Decide how you’d like to work with us based on your marketing budget, execution speed, and growth goals.

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    Done-For-You Monthly Retainer

    From website audit, technical SEO, content strategy, and content creation to link building and content distribution; we’ll take care of everything. Get a consistent influx of qualified leads ready to translate into revenue.

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    One-time Detailed Website Audit

    We will analyze your website and report to you its SEO performance, technical and UX issues, content and keyword strategies, along with general tips. Attract your audience and convert them into paid users.

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    Ongoing Marketing Consulting

    We will provide your in-house marketing team with a powerful marketing strategy that helps your business grow.

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    Custom Plan as Per Your Needs

    Is there anything particular that your marketing team needs help with? We can handle specific things like content writing, link building, or website audit. Tell us your exact needs and we will devise a custom plan that fits your needs.

Check out these useful SaaS marketing resources

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Ready for SaaStronomical organic growth?

Let's find out if we're the SaaS content marketing company you’re looking for.

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